Games Analytics
At SuperNimbus, we want to facilitate the creative direction of designers and developers when it comes to video game analytics. Game analytics are very different from Business Intelligence (BI) for games. BI is driven by the need to know how well your game or app is performing in the market.
Our knowledgeable team has extensive experience in all aspects of video game analytics including pipelines, real-time dashboards, and KPI reporting for BI and Game Development. We understand the importance of allowing designers to control, explore and tweak relevant KPIs. KPIs are nothing without the creatives that improve them. We have worked with several companies to create designer and developer focused analytics.
An example of a situation we might deal with is, “how many zombies were killed on Tuesdays by players above level 20 with the ‘exterminator’ achievement wielding a specific shotgun”. We know that this is the level of detail designers need in order to secure the KPIs their publishers need. That is why our range of expertise is unique to us.
We know that games analytics are a key metric for our clients. The close monitoring of a game’s market performance can heavily influence game development strategies. Below are some of the ways in which SuperNimbus facilitates the tracking and collection of games analytics.
What Games Analytics Do We Do?
Analytics Pipelines
Before you can use your video games analytics effectively, you need to get it into your backend or cloud in an efficient and lightweight packet. Our team of experts can advise on sending and buffering data in the most optimal way. Oftentimes game studios can struggle to work with complicated analytics solutions.
Using a game data pipeline, or analytics pipeline, is a great way to gather helpful insights from large packets of data. Scalable analytics pipelines help to ingest, store, analyse, and make visible data generated during gameplay. This allows you to target the functionality of game solutions rather than having to tend to the foundational operations. Game data aggregation pipelines are a great way to improve game play for players based on insights revealed as a result of players in-game behaviour.
Real-Time Dashboards
The benefit of real-time dashboards is being able to watch events and errors as they occur. A real-time dashboard provides the most up-to-date information available. We employ a number of services to ensure that we provide consistent and reliable information. Real-time analytics are key to understanding and analysing information as soon as it is available, allowing your team to make informed decisions quickly.
KPI Reporting for Business Intelligence
Games Business Intelligence or games BI allows your business to analyse and illustrate comprehensive data that has been collected from market KPIs. This information is vital to collect and understand as it allows you to foresee the ways in which changes in your circumstances will impact the market performance of your game. This can include the effects of marketing campaigns on player uptake, or the ways in which customer churn rate fluctuates throughout the year. Utilising a visualisation profiler, campaign management tools, and a reporting dashboard to further examine your games BI will allow you to accurately understand how changes in the environment affect the performance of your game.
KPI Reporting for Game Development
Retention and conversion are important KPIs in game development. Retention refers to the number of returning players while conversion refers to the number of players who invest money in the game. Keeping track of KPIs like this will help you to strategize marketing campaigns, in-game development opportunities, and more. This in turn will allow your game to grow in directions relevant to your community.